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What makes publishers happy?
Receiving high quality images that were downsampled from top end vector-based authoring programs. Having a figure, graph or algorithm image that is press-ready (that they have to do nothing to) and that they do not have to recreate speeds up the layout process and makes you, and your article, look great!
What makes publishers UNhappy?
Receiving an image that was scanned and placed in Microsoft Word. Scans in general make a publisher cringe. It is very difficult to produce a scan of sufficient "press" quality to print well. While they may look good on your computer monitor screen, they often do not print well; and certainly do not resize well when being placed in the article layout. |